Robust portfolio optimization model for electronic coupon allocation

IF 1.1 4区计算机科学 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Infor Pub Date : 2024-08-14 DOI:10.1080/03155986.2024.2386494

Yuki Uehara, Naoki Nishimura, Yilin Li, Jie Yang, Deddy Jobson, Koya Ohashi, Takeshi Matsumoto, Noriyoshi Sukegawa, Yuichi Takano

引用次数: 0

Abstract

Currently, many e-commerce websites issue online/electronic coupons as an effective tool for promoting sales of various products and services. We focus on the problem of optimally allocating coupon...

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电子息票分配的稳健投资组合优化模型

目前，许多电子商务网站都会发放在线/电子优惠券，作为促进各种产品和服务销售的有效工具。我们主要研究优惠券的优化分配问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Infor 管理科学-计算机：信息系统

CiteScore

2.60

自引率

7.70%

发文量

审稿时长

>12 weeks

期刊介绍： INFOR: Information Systems and Operational Research is published and sponsored by the Canadian Operational Research Society. It provides its readers with papers on a powerful combination of subjects: Information Systems and Operational Research. The importance of combining IS and OR in one journal is that both aim to expand quantitative scientific approaches to management. With this integration, the theory, methodology, and practice of OR and IS are thoroughly examined. INFOR is available in print and online.