Leveraging social media for business development: an empirical analysis of fan loyalty and fan expansion

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-08-23 DOI:10.1080/23311975.2024.2393739

Reza Mohammadkazemi, Mohammad Falahat

引用次数: 0

Abstract

This study investigates the role of social media in driving business development for Danish professional football clubs. It particularly examines how social media engagement impacts fan loyalty, fa...

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利用社交媒体促进业务发展：对粉丝忠诚度和粉丝扩张的实证分析

本研究探讨了社交媒体在推动丹麦职业足球俱乐部业务发展方面的作用。它特别研究了社交媒体的参与如何影响球迷的忠诚度、球迷的忠诚度和球迷的忠诚度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.