Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-08-26 DOI:10.1080/23311975.2024.2380018

Shamsad Ahmed, Ahmed Tausif Saad, Sarwar Razzaq Chowdhury, Farid Ahammad Sobhani, Md. Sharif Hassan, Md Aminul Islam

引用次数: 0

Abstract

The online food delivery (OFD) industry has experienced significant growth and transformation, enabling businesses to operate in a dual-channel manner and diversify their revenue sources. The paper...

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营销组合要素对网上送餐服务品牌资产的影响：新兴经济视角

在线食品配送（OFD）行业经历了显著的增长和转型，使企业能够以双渠道方式运营，并使其收入来源多样化。本文...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.