Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-09-02 DOI:10.1080/23311975.2024.2397559

Vipin Vihari Ram Tripathi, Manish Kumar Srivastava, Rukmani Jaiswal, Thakur Digbijay Singh, Amgad S. D. Khaled

引用次数: 0

Abstract

The unprecedented growth in e-commerce has brought forward a new paradigm in consumer behaviour and the strategic approach businesses take in reaching and retaining customers. The influence of mark...

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营销物流与消费者行为：对印度电子购物者的实证研究

电子商务的空前发展为消费者行为以及企业接触和留住客户的战略方法带来了新的模式。电子商务的影响是巨大的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.