Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings

IF 5.9 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Management Information Systems Pub Date : 2024-09-04 DOI:10.1080/07421222.2024.2376386

Johanna Lorenz, Leona Chandra Kruse, Jan Recker

引用次数: 0

Abstract

Through a multiple-case study of seven German providers, we explore the architecture of commercial offerings of consumer experiences, such as wine-tastings, craft workshops, or wellness activities,...

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利用实体-数字体验式消费产品创造和获取价值

通过对德国七家供应商的多案例研究，我们探讨了消费者体验（如品酒会、手工艺工作坊或健康活动）的商业供应结构。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Management Information Systems 工程技术-计算机：信息系统

CiteScore

10.20

自引率

13.00%

发文量

审稿时长

6 months

期刊介绍： Journal of Management Information Systems is a widely recognized forum for the presentation of research that advances the practice and understanding of organizational information systems. It serves those investigating new modes of information delivery and the changing landscape of information policy making, as well as practitioners and executives managing the information resource.