Strategic Corporate Social Responsibility at ITC: A Stakeholder Model

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2024-08-30 DOI:10.1177/09728201241259812

Shiv Nath Sinha

引用次数: 0

Abstract

ITC, a diversified Indian conglomerate, is a pioneer in corporate social responsibility (CSR) activities in India. CSR has always been a top priority for the company, with significant resources allocated to social responsibilities even before the government mandated it in 2013. Today, ITC is involved in various social activities, including increasing agricultural productivity, improving animal husbandry, upgrading rural youth skills, enhancing rural education, promoting sustainable livelihoods and improving rural sanitation.Despite these efforts, the CSR Head faces challenges in prioritizing different CSR initiatives and deciding on a strategic approach. He must determine whether to focus on projects aligned with stakeholder needs or to follow the range of activities suggested by the government. This decision is critical and complex. Which direction should he choose?

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ITC 的战略性企业社会责任：利益相关者模式

ITC 是一家多元化的印度企业集团，是印度企业社会责任（CSR）活动的先驱。企业社会责任一直是公司的重中之重，甚至在 2013 年政府强制推行企业社会责任之前，公司就已为社会责任分配了大量资源。如今，ITC 参与了各种社会活动，包括提高农业生产率、改善畜牧业、提升农村青年技能、加强农村教育、促进可持续生计和改善农村环境卫生。尽管做出了这些努力，但企业社会责任负责人在确定不同企业社会责任倡议的优先次序和决定战略方法时仍面临挑战。他必须决定是专注于符合利益相关者需求的项目，还是遵循政府建议的活动范围。这个决定既关键又复杂。他应该选择哪个方向？

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.