DMart: Will it Regain its Leadership Position in the Indian Retail Industry?

IF 0.2 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2024-09-10 DOI:10.1177/09728201241251969

Deeksha Gupta, Rohit Kumar

引用次数: 0

Abstract

The case study analyses the competitive scenario of the retail industry in India in 2021. It provides a detailed examination of the turbulence in the retail space due to the acquisition of Future Group’s retail business by Reliance Retail, which displaced DMart from its market leadership position. Before the acquisition, DMart, a retail chain of hypermarkets operated under Avenue Supermarts Ltd, was the largest retailer in India. The case describes the dilemma DMart’s CEO, Neville Noronha, faced in enduring the competition in offline and online retail while retaining its present competitive advantages. This case uses secondary data to examine the retail industry dynamic and DMart’s aspirations, positioning, and strengths. It also analyses the challenges that DMart might face on its path to regaining its position and catching the pace of change in the retail industry.

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DMart：它能否重新夺回印度零售业的领导地位？

案例研究分析了 2021 年印度零售业的竞争格局。它详细分析了由于信实零售（Reliance Retail）收购未来集团（Future Group）的零售业务，DMart 失去市场领导地位而导致的零售业动荡。在收购之前，DMart 是 Avenue Supermarts Ltd 旗下的大型连锁超市，是印度最大的零售商。本案例描述了 DMart 首席执行官内维尔-诺罗尼亚（Neville Noronha）在保持现有竞争优势的同时，如何应对线下和线上零售业的竞争所面临的困境。本案例利用二手数据研究了零售行业的动态以及 DMart 的愿望、定位和优势。本案例还分析了 DMart 在重获地位和赶上零售业变革步伐的道路上可能面临的挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.