Being moral motivates consumers to work harder and accept challenges

IF 1.9 Q3 BUSINESS
Anirban Som
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引用次数: 0

Abstract

Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...
道德激励消费者更加努力地工作和接受挑战
有关顺序选择的研究已经广泛证明了公平、同情和诚实等特质的道德许可;然而,道德许可对勤奋的影响仍未得到证实。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.00
自引率
6.20%
发文量
21
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