{"title":"Online opinion leadership styles and purchase intention in livestreaming e-commerce","authors":"Jun Ma, Jianyu Chen, Guanxu Zhang, Siyu Chen","doi":"10.1080/02642069.2024.2392157","DOIUrl":null,"url":null,"abstract":"As online opinion leaders and persuaders, livestreamers enable the widespread success of livestreaming e-commerce by substantially impacting viewers’ online purchase intention. Yet, extant studies ...","PeriodicalId":22929,"journal":{"name":"The Service Industries Journal","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Service Industries Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/02642069.2024.2392157","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
As online opinion leaders and persuaders, livestreamers enable the widespread success of livestreaming e-commerce by substantially impacting viewers’ online purchase intention. Yet, extant studies ...