{"title":"Examining stated improvement research methods","authors":"Michael S. Garver","doi":"10.1177/14707853241280443","DOIUrl":null,"url":null,"abstract":"This article puts forth stated improvement scales, improvement rankings, maximum difference scaling, and Q-sort as stated improvement research methods identified in the literature. For each method, an overview is provided along with their advantages and disadvantages. Future research needs to examine stated improvement research methods in more detail, to identify best practices for each approach, and to determine which method is the most valid and accurate. Stated improvement methods are proposed as a complimentary analysis to more traditional inferred improvement methods.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"55 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Market Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14707853241280443","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This article puts forth stated improvement scales, improvement rankings, maximum difference scaling, and Q-sort as stated improvement research methods identified in the literature. For each method, an overview is provided along with their advantages and disadvantages. Future research needs to examine stated improvement research methods in more detail, to identify best practices for each approach, and to determine which method is the most valid and accurate. Stated improvement methods are proposed as a complimentary analysis to more traditional inferred improvement methods.
期刊介绍:
The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession