Effect of ChatGPT's Answering Style on Users' Acceptance in a Trip Planning Context

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2024-09-04 DOI:10.1002/jtr.2746

Jungkeun Kim, Seunghun Shin, Joo Young Kim, Chulmo Koo

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Abstract

This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT's recommendation varied with its answering style based on the “Computers are Social Actors” paradigm, via three experiments. While the relationship between communication style and travelers' acceptance was not significant, that between information structure and acceptance was significant, travelers were more willing to visit the destinations recommended by ChatGPT when they were explained than when listed. Also, this research identified a mediator (perceived informativeness) and a moderator (travelers' familiarity with the destinations) of the relationship. As one of the earliest empirical studies regarding travelers' usage of ChatGPT, this study serves as a reference for future research.

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ChatGPT 的回答风格对用户在行程规划背景下接受度的影响

本研究探讨了 ChatGPT 的回答风格对用户在旅行规划情境中接受度的影响，即 ChatGPT 推荐的目的地列表。我们基于 "计算机是社会行动者 "范式，通过三个实验，重点关注了两个风格因素（信息结构：目的地列表与解释；交流风格：开场白和结束语存在与不存在），研究了旅行者对 ChatGPT 推荐的接受程度如何随其回答风格的变化而变化。虽然交流方式与旅行者接受度之间的关系并不显著，但信息结构与接受度之间的关系却很显著，旅行者更愿意访问由 ChatGPT 推荐的目的地，如果对这些目的地进行了说明，则比列出这些目的地时更受欢迎。此外，这项研究还发现了这一关系的中介因素（感知到的信息量）和调节因素（旅行者对目的地的熟悉程度）。作为最早关于旅行者使用 ChatGPT 的实证研究之一，本研究为未来研究提供了参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.