Empirically testing for niche sports

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2024-09-02 DOI:10.1080/14413523.2024.2395578

Hunter Fujak, Carl Driesener, David Shilbury

引用次数: 0

Abstract

Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive...

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小众体育的经验测试

尽管市场营销、战略和消费者行为等方面的文献对 "细分 "进行了深入探讨，但迄今为止，其在体育运动中的应用一直缺乏理论依据，导致 "细分 "在体育运动中普遍存在。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.