Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid

IF 0.9 Q3 SOCIAL WORK

Journal of Poverty Pub Date : 2024-08-06 DOI:10.1080/10875549.2024.2379771

K Uttam, Rahul Thangeda

引用次数: 0

Abstract

Emerging countries are populated with low-income consumers. Academics and corporations have paid little attention to studies that would provide light on consumer behavior in these countries. To acc...

查看原文本刊更多论文

揭开的声音：金字塔底层消费者行为专题绘图

新兴国家的消费者多为低收入者。学术界和企业很少关注能够揭示这些国家消费者行为的研究。为了准确了解这些国家的消费者行为，我们需要对这些国家的消费者行为进行研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Poverty SOCIAL WORK-

CiteScore

2.60

自引率

10.00%

发文量

期刊介绍： The Journal of Poverty is the first refereed journal to recognize the inequalities in our social, political, and economic structures, presenting progressing strategies that expand society"s increasingly narrow notions of poverty and inequality. The journal"s broad understanding of poverty—more inclusive than the traditional view—keeps the focus on people"s need for education, employment, safe and affordable housing, nutrition, and adequate medical care, and on interventions that range from direct practice to community organization to social policy analysis. The journal"s articles will increase your knowledge and awareness of oppressive forces such as racism, sexism, classism, and homophobia that contribute to the maintenance of poverty and inequality.