Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China

IF 5.4 3区 材料科学 Q2 CHEMISTRY, PHYSICAL
Yi Wang, Jing Wang, Weimin Cai
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引用次数: 0

Abstract

A performance evaluation index system is built in this paper with four dimensions (service performance, sales performance, behavioral performance, and social performance) and 14 criteria considering the requirements of key stakeholders. The BWM-CRITIC-TOPSIS model is then developed for a comprehensive trade show performance evaluation. An illustrative application is carried out based on four trade shows held in Changsha, China, to demonstrate the validity and acceptability of the proposed evaluation index system and model. Findings indicate that social performance is assigned the highest weight coefficient: it is considered to be the essential criterion that constrains the performance level. The evaluation results show that the overall performance levels of the sampled trade shows increased from 2022 to 2023 and have gradually recovered from the COVID-19 crisis. Their adaptability and flexibility in response to changing surroundings could be enhanced by meeting various stakeholders' expectations, which is also essential for improving their own resilience.

基于利益相关者理论的展会绩效评估:中国长沙展会案例研究
本文从四个维度(服务绩效、销售绩效、行为绩效和社会绩效)和 14 个标准出发,结合主要利益相关者的要求,构建了绩效评价指标体系。然后建立了 BWM-CRITIC-TOPSIS 模型,用于全面评估展会绩效。以在中国长沙举办的四次展会为基础进行了示例应用,以证明所提出的评价指标体系和模型的有效性和可接受性。结果表明,社会绩效被赋予了最高的权重系数:它被认为是制约绩效水平的基本标准。评估结果表明,从 2022 年到 2023 年,抽样展会的总体绩效水平有所提高,并已从 COVID-19 危机中逐步恢复。通过满足各利益相关方的期望,可以增强展会对不断变化的环境的适应性和灵活性,这对提高展会自身的应变能力也至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Energy Materials
ACS Applied Energy Materials Materials Science-Materials Chemistry
CiteScore
10.30
自引率
6.20%
发文量
1368
期刊介绍: ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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