{"title":"Emotional dynamics of virtual reality tourism experience: An application of day reconstruction and physiological methods","authors":"Shanshi Li, Danni Zheng, Jueying Zhan","doi":"10.1002/jtr.2707","DOIUrl":null,"url":null,"abstract":"<p>This study investigates how the succession of real-time emotions during a virtual reality tourism experience can shape the retrospective assessment of such experience. A total of 363 participants were exposed to a virtual reality tourism experience while their self-report and skin conductance data were collected. Results reveal that average pleasure dominates peak and end moments in driving consumers' post-viewing evaluation of virtual reality tourism experience. Meanwhile, the time to emotional arousal peak was found to be a significant predictor of consumers' visit intention in the virtual reality tourism setting. The findings advance our understanding of how individuals assess virtual reality destination experience on the basis of moment-to-moment affective data and extend the literature on emotional dynamics and virtual reality tourism.</p>","PeriodicalId":4,"journal":{"name":"ACS Applied Energy Materials","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Energy Materials","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.2707","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates how the succession of real-time emotions during a virtual reality tourism experience can shape the retrospective assessment of such experience. A total of 363 participants were exposed to a virtual reality tourism experience while their self-report and skin conductance data were collected. Results reveal that average pleasure dominates peak and end moments in driving consumers' post-viewing evaluation of virtual reality tourism experience. Meanwhile, the time to emotional arousal peak was found to be a significant predictor of consumers' visit intention in the virtual reality tourism setting. The findings advance our understanding of how individuals assess virtual reality destination experience on the basis of moment-to-moment affective data and extend the literature on emotional dynamics and virtual reality tourism.
期刊介绍:
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.