Organizational decision making and analytics: An experimental study on dashboard visualizations

Abstract

Although analytics have become a widespread practice, we still have minimal knowledge about how dashboards influence decision-makers and through what mechanisms they enhance decision making. In this study, we built on an experiment-based approach with mock-up visualizations and recruited 524 participants, who were divided into two groups (A and B) with variations in their visualizations. We found that the format, currency, and completeness of information indirectly affect decision making quality by reducing the perceived task complexity and enhancing information satisfaction. Our results contribute to a better understanding of the role of visual representation of information quality on dashboard visualizations.