Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-08-05 DOI:10.1080/10454446.2024.2377537

Wagner Júnior Ladeira, Weng Marc Lim, Rafael Teixeira, Tareq Rasul, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini, Debdutta Choudhury

引用次数: 0

Abstract

This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to...

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食品安全风险与视觉注意力：原型感知和社会距离的调节作用

本研究探讨了食品安全风险认知（FSRP）与社会相似性之间的关系，利用眼动跟踪技术揭示了消费者如何处理食品标签上的信息。其核心是...

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.