‘You are gold’: the role of workwear jewelry advertisements in ‘Disempowering’ urban working women in India

IF 0.7 Q3 ETHNIC STUDIES

Social Identities Pub Date : 2024-08-01 DOI:10.1080/13504630.2024.2382861

Runa Das Chaudhuri

引用次数: 0

Abstract

From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working wom...

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你是金子"：工作服珠宝广告在 "剥夺 "印度城市职业女性权力中的作用

从 2011 年起，印度的珠宝广告中出现了大量品牌工作服黄金和钻石珠宝的多媒体宣传。这些广告以印度城市职业女性为目标受众...

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来源期刊

Social Identities ETHNIC STUDIES-

CiteScore

2.00

自引率

0.00%

发文量

期刊介绍： Recent years have witnessed considerable worldwide changes concerning social identities such as race, nation and ethnicity, as well as the emergence of new forms of racism and nationalism as discriminatory exclusions. Social Identities aims to furnish an interdisciplinary and international focal point for theorizing issues at the interface of social identities. The journal is especially concerned to address these issues in the context of the transforming political economies and cultures of postmodern and postcolonial conditions. Social Identities is intended as a forum for contesting ideas and debates concerning the formations of, and transformations in, socially significant identities, their attendant forms of material exclusion and power.