Management of socio-cultural activity in the context of information culture

Abstract

The aim of the article. To find out the current theoretThe concept of information culture in this study was formed thanks to a reversible approach to the interpretation of socio-cultural activity, a component of which is the relationship between people based on the use of information and the related information policy of the organization and management practices. The key importance of the semantic aspects of information culture, which determine management strategies, is emphasized. The integrity of the concept of information culture is formed on the basis of the systematization of cultural and anthropological patterns that directly reflect the semantic patterns of relationships between people, mediated by information, and indicate the main directions of the formation of information culture. This concept reflects the content of existing information strategies used in the management of modern organizations, taking into account globalization trends and the functioning of an individual in a specific social environment. Four patterns of information culture, which have a cultural and anthropological content, are correlated with the socio-cultural conditions of the functioning of organizations and indicate the directions of management of information culture as an intangible asset of any organization, are singled out. These are resource, value, learning and quality patterns, which are important aspects of managing an organization. It has been established that resource and value patterns establish organizational culture and strengthen it from within. In the qualitative dimension, information culture appears as communication based on information as an asset of critical knowledge that needs to be managed in order to comply with rules and regulations that are relevant to the goals and visions of the organization. Effective management of information culture allows the organization to complicate its structure and reach a new quality level, characterized by a high degree of creativity, innovation and involvement, if it takes into account the interdependence of culture and strategy.