Technological Innovation to Increase the Competitiveness of MSMEs: Implementation of the Integrated Industry Village 4.0 Platform

Abstract

Villages have great potential to support economic development. Excellent products contribute to improving the village economy. MSMEs play an essential role in economic development in the village. However, MSME players have less knowledge and skills in running a business. The MSME actors do not utilize technology properly and find it challenging to use it. This study aims to develop an integrated industry village 4.0 platform and measure the capabilities of MSME actors. The research consists of preparatory, development, and assessment phases. This research involved 25 MSME actors in Srigonco and Bantur Villages, Malang Regency. The instrument consists of validation sheets, user satisfaction assessment questionnaires, pre-test and post-test questionnaires. Data analysis in this study is using qualitative and quantitative analysis techniques. This platform has features such as home page, business incubators, export cloud markets, and MSME Matching Fund. material, media, information, and IT platform validation tests obtained 85.2%, 89.33%, and 84.6%, respectively—the feasibility with excellent categories. MSME actors in the village experienced an increase of 0.40 on the medium criteria. This research is the basis for recommendations for partner villages to make policies related to developing MSME actors. Technology use in several Malang Regency villages can be applied more widely.