Adoption of Mobile Health Applications for Diabetes Management From a Push–Pull–Mooring Perspective

IF 4.5 3区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Management Pub Date : 2024-07-17 DOI:10.4018/jgim.347514

Jingrong Zhu, Meng Gu, Jinlin Li, Yi Cui

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引用次数: 0

Abstract

Diabetes management applications enable diabetes self-management in a more convenient and cost-effective manner. This study develops a push–pull–mooring model in order to understand patient-switching intentions to the conventional offline and the novel mobile diabetes management. Data collected from 412 adult patients with diabetes in China are analyzed to test the proposed hypotheses. The results show that push effects and pull effects have significantly positive effects on switching intention. Mooring effects negatively affect switching behavior. Meanwhile, the moderating effects of all three mooring factors (switching cost, offline habit, and private risk) on the relationship between both push-switching intentions and pull-switching intentions are also detected. These findings contribute to a deeper understanding of patient switching intentions towards diabetes management applications and, accordingly, can help marketers, healthcare providers, and health policymakers develop and appropriate their future marketing and administrative strategies.

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从 "推-拉-拖 "的角度看糖尿病管理移动医疗应用的采用情况

糖尿病管理应用程序能以更方便、更经济的方式实现糖尿病自我管理。本研究建立了一个 "推-拉-移动 "模型，以了解患者对传统离线糖尿病管理和新型移动糖尿病管理的转换意向。研究分析了从中国 412 名成年糖尿病患者收集的数据，以检验提出的假设。结果表明，推效应和拉效应对转换意向有显著的正向影响。停泊效应对转换行为产生负面影响。同时，三个停泊因素（转换成本、离线习惯和私人风险）对推式转换意向和拉式转换意向之间的关系也有调节作用。这些发现有助于深入了解患者对糖尿病管理应用程序的转换意向，从而帮助营销人员、医疗服务提供者和卫生政策制定者制定和调整其未来的营销和管理策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Global Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.80

自引率

14.90%

发文量

118

期刊介绍： Authors are encouraged to submit manuscripts that are consistent to the following submission themes: (a) Cross-National Studies. These need not be cross-culture per se. These studies lead to understanding of IT as it leaves one nation and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one nation transfer. (b) Cross-Cultural Studies. These need not be cross-nation. Cultures could be across regions that share a similar culture. They can also be within nations. These studies lead to understanding of IT as it leaves one culture and is built/bought/used in another. Generally, these studies bring to light transferability issues and they challenge if practices in one culture transfer.