Exploring the landscape of digital servitization: A systematic review

F1000Research Pub Date : 2024-07-18 DOI:10.12688/f1000research.150946.1

Hendri Ginting, Hamidah Nayati Utami, Riyadi Riyadi, Benny Hutahayan

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Abstract

Background Digital servitization is a strategic transformation where companies adopt a service-focused approach in response to the prevailing trend of digitalization. Utilizing digital technology, businesses manage product and service operations and develop new value propositions. Further research into digital servitization is essential for maintaining competitiveness and meeting evolving market demands globally. This study aims to comprehend the evolution of digital services from theoretical and practical viewpoints and examines how these challenges are tackled. Methods Utilizing a systematic literature review methodology, the study adopts the PRISMA approach to identify 26 pertinent articles from a pool of 340 papers obtained through a SCOPUS database search. These papers were published between 2019 and 2024 and were retrieved using the keywords (‘digitalization OR digital AND servitization OR servitization’). The selection process involved scrutinizing titles, abstracts, and keywords based on predefined criteria. Results The findings reveal that current digital servitization research emphasizes five determinant variables: digitization, servitization, manufacturing servitization, process innovation, and product innovation. Additionally, response variables influenced by digital servitization were identified, including firm competitiveness, firm performance, financial performance, firm profitability, and sustainable performance. Discussion The results of this review point to inconsistencies, underscoring the necessity for additional research into the factors influencing digital servitization across companies beyond the manufacturing sector. This highlights the importance of gaining a deeper understanding of digital servitization strategies and their impacts across various industries. By expanding the scope of research to include a broader range of sectors, researchers can provide more comprehensive insights into the complexities and nuances of digital servitization adoption. This broader perspective enables a more thorough examination of the challenges and opportunities associated with implementing digital servitization strategies, ultimately contributing to a richer understanding of its implications for businesses across diverse industries.

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探索数字服务化的前景：系统回顾

背景数字服务化是一种战略转型，企业采用以服务为中心的方法来应对当前的数字化趋势。企业利用数字技术管理产品和服务运营，并开发新的价值主张。要在全球范围内保持竞争力并满足不断变化的市场需求，就必须进一步研究数字化服务化。本研究旨在从理论和实践角度理解数字化服务的演变，并探讨如何应对这些挑战。方法本研究采用系统的文献综述方法，采用 PRISMA 方法，从通过 SCOPUS 数据库搜索获得的 340 篇论文中筛选出 26 篇相关文章。这些论文发表于 2019 年至 2024 年之间，使用关键词（"数字化或数字化和服务化或服务化"）进行检索。筛选过程包括根据预定标准仔细检查标题、摘要和关键词。结果研究结果表明，当前的数字化服务化研究强调五个决定性变量：数字化、服务化、制造服务化、流程创新和产品创新。此外，还确定了受数字化服务化影响的响应变量，包括企业竞争力、企业绩效、财务绩效、企业盈利能力和可持续绩效。讨论本综述的结果表明，除制造业外，其他公司的数字化服务化也存在不一致之处，这突出表明有必要对影响数字化服务化的因素进行更多研究。这凸显了深入了解各行业数字化服务化战略及其影响的重要性。通过将研究范围扩大到更广泛的行业，研究人员可以更全面地了解数字服务化应用的复杂性和细微差别。这种更广阔的视角可以更深入地研究与实施数字服务化战略相关的挑战和机遇，最终有助于更丰富地了解其对各行各业企业的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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