Crowdfunding technology projects: The impact of textual characterization on project success

IF 1.2 4区 管理学 Q4 BUSINESS
Abraham Yosipof, Yang Song, Netanel Drori, Noa Gradovitch, Eric Braune
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引用次数: 0

Abstract

The technology sector is one of the most popular sectors for entrepreneurship. This paper investigates the success factors of fundraising in the technology sector. We argue that text elements of the project's description have a significant effect of the project success. We used text mining to extract and analyze 17,733 crowdfunding projects over an 11-year period between 2009 and 2019 from the Kickstarter platform. We identified 28 textual elements and examined whether they affect project success as measured by three different operationalizations. Most of the textual elements were found to have a significant effect on the project's success. The findings provide valuable insights and highlight substantial opportunities for crowdfunding in the context of technology.

众筹技术项目:文本特征对项目成功的影响
科技行业是最受欢迎的创业行业之一。本文研究了科技行业筹款的成功因素。我们认为,项目描述中的文本元素对项目成功有重要影响。我们使用文本挖掘技术从 Kickstarter 平台上提取并分析了 2009 年至 2019 年 11 年间的 17733 个众筹项目。我们确定了 28 个文本元素,并研究了它们是否会影响项目的成功,并通过三种不同的操作方法进行了衡量。结果发现,大多数文本元素对项目的成功都有显著影响。研究结果提供了宝贵的见解,并凸显了技术背景下众筹的巨大机遇。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.40
自引率
13.60%
发文量
41
期刊介绍: The Canadian Journal of Administrative Sciences (CJAS) is a multidisciplinary, peer-reviewed, international quarterly that publishes manuscripts with a strong theoretical foundation. The journal welcomes literature reviews, quantitative and qualitative studies as well as conceptual pieces. CJAS is an ISI-listed journal that publishes papers in all key disciplines of business. CJAS is a particularly suitable home for manuscripts of a crossdisciplinary nature. All papers must state in an explicit and compelling way their unique contribution to advancing theory and/or practice in the administrative sciences.
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