From mindset to market: unveiling the nexus of cognition, behavior and environment in igniting students’ E-entrepreneurial intentions

IF 2.4 Q3 MANAGEMENT

International Journal of Educational Management Pub Date : 2024-07-23 DOI:10.1108/ijem-11-2023-0550

Manisha Chaudhary, Abhijeet Biswas

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引用次数: 0

Abstract

PurposeIndia has witnessed a significant surge in internet users in recent years, creating an ideal environment for E-entrepreneurship. With the rise of E-commerce and the growth of the digital economy, there is tremendous potential for online businesses in developing nations. Our study outlines the behavioral, cognitive, and environmental aspects shaping students' E-entrepreneurial intentions (EEI).Design/methodology/approachOur study incorporated structural equation modeling (SEM), social cognitive theory (SCT), and entrepreneurial event model (EEM) to evaluate the EEI of 460 students from India's top five engineering institutes. The direct and indirect linkages in the model were examined by employing mediation and moderation analysis.FindingsOur findings reveal that behavioral, environmental, and cognitive factors facilitate evaluating feasibility, further igniting students' EEI. The cognitive factors and E-entrepreneurial feasibility (EEF) mediate the relationship between the underlying constructs. Furthermore, financial resource availability (FRA) strengthens, and loss aversion bias(LAB) weakens the linkage between EEF and EEM.Research limitations/implicationsThe study's findings may benefit online innovation communities, potential technopreneurs, financial institutions, and policymakers in improving the entrepreneurial ecosystem.Originality/valueThe study integrates psychological and sociological perspectives to understand the key facilitators of EEF and EEI. The study combines SCT and the EEM by appending crucial constructs such as FRA and LAB to broaden the horizons of EEI.

查看原文本刊更多论文

从心态到市场：揭示认知、行为和环境在激发学生电子创业意向中的联系

目的印度近年来互联网用户激增，为电子创业创造了理想的环境。随着电子商务的兴起和数字经济的发展，发展中国家的在线业务潜力巨大。我们的研究概述了影响学生电子创业意向（EEI）的行为、认知和环境方面。我们的研究结合了结构方程模型（SEM）、社会认知理论（SCT）和创业事件模型（EEM），对来自印度五大工程学院的 460 名学生的 EEI 进行了评估。我们的研究结果表明，行为、环境和认知因素促进了可行性评估，进一步激发了学生的 EEI。认知因素和电子创业可行性（EEF）对基本构念之间的关系起着中介作用。此外，金融资源可用性（FRA）加强了 EEF 和 EEM 之间的联系，而损失规避偏差（LAB）则削弱了两者之间的联系。研究局限性/影响本研究的发现可能有利于在线创新社区、潜在的技术创业者、金融机构和政策制定者改善创业生态系统。本研究将 SCT 和 EEM 结合起来，增加了 FRA 和 LAB 等重要的建构，从而拓宽了 EEI 的视野。

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来源期刊

International Journal of Educational Management MANAGEMENT-

CiteScore

4.30

自引率

8.30%

发文量

期刊介绍： The International Journal of Educational Management (IJEM) provides those interested in the effective management of the educational process with a broad overview of developments and best practice in the field, with particular reference to how new ideas can be applied worldwide. As the whole structure and philosophy of education goes through a sea-change, and as budgets are cut, educational managers need to keep abreast of new developments in order to maximize their resources and determine the most appropriate management strategy for their institution. The journal explores research in the following areas: -Innovation in educational management across the spectrum -The development of educational delivery mechanisms -Creation of an environment in which the management of resources provides the most efficient outputs -Sharing of new initiatives, with an international application The International Journal of Educational Management addresses the increasingly complex role of the educational manager, offering international perspectives on common problems and providing a forum for the sharing of ideas, information and expertise.