Analysis of Video Media Management Mode from Pear Video

Abstract

Nowadays, the way of video communication has undergone great changes, the public has rarely watched videos through traditional TV, and the market users have been constantly divided. Tiktok, Kuaishou, micro-vision quickly occupied the short video market, B station occupied the video hegemon seat, “Love Youteng” three long-term in the long video industry top position. In this context, major TV stations and video media production teams have tried to transform and upgrade video media. Pear video is a short video platform in China so far, focusing on short information video and doing very successful in the field. From the current model of Pear video, we can study and analyze the trend of video media management.