Background of the Creation of East Asian Pop-culture and Its Global Impact: A Case Study on Japanese Anime's Origins and Its Influence on Japan's Soft Power Disclosure

Abstract

In today's era of globalisation, East Asian popular culture has increasingly become an international craze that has garnered soft power disclosure for China, Japan, and Korea. Among them, Japan was the earliest to wield cultural soft power to gain significant benefits, namely through its anime industry, setting the example for China and Korea. Not only did Japan accumulate huge economic benefits through anime, but the soft power it gained through culture dissemination critically allowed Japan to reshape its national image in the western world and even across Asia,, where Japanese wartime aggression had remained an unsolved political issue over decades. This paper hopes to study the emergence, development and reception of Japanese anime and its impact on Japans international soft power disclosure, serving as a model for the current development of other East Asian popular cultures.