Collaborative Carousel: Nutresa Group

Abstract

By the year 2005, the meat business sector formed by “Rica Rondo S.A.”, “Industria Nacional de Alimentos S.A.”, “Suizo S.A.”,” Zenú S.A.”, and “Almacenes La 14 S.A.” started a new strategic alliance aiming to increase their supply chain efficiency, a strategy they named “Collaborative Carousel”. Their main goal was to improve delivery times, reception and assortment of of brands such as: “Zenú”, “Rica Rondo”, and “Suizo” in the ten “Alma - cenes La 14 S.A.” stores, looking forward to ensure the best service for the final consumer. The result of this experience helped generate a collective knowledged, which allowed everyone to identify improvement opportunities in their logistics operations. This article presents a success story based on the application of the principle of collaboration in last mile processes. The methodology used corresponds to the narrative case method, presents the business evolution of several businesses, accounts for the success of the collaborative carousel type articulation process (step by step), which links resources, actors, interests, culture, and results.