Enhanced optimization model decision efficient multi product retail

Abstract

The success of businesses depends on factors such as cost management, improving product and service quality, and satisfying customer demands. This study has been conducted to optimize the distribution of multiple product and levels of product flow under uncertain condition. This involves developing a mathematical model that minimizes supply chain costs while maximizing customer satisfaction across different scenarios. This is enabled businesses to introduce omnichannel approaches that cover all social strata, tastes, and habits, allowing organizations to take greater control over pricing and product selection and receive precise feedback from the market and customers.