Snapchat for user privacy and emotional communication phenomenon

Abstract

The article describes Snapchat as an example of a social software that violates user privacy and protects user privacy, which can be reflected from it. The article collates some of Snapchats feature innovations and unique features (compared to other social software) and explains why it has been successful in a short period of time. Most of the papers on Snapchat have focused on Snapchats marketing strategy, rather than the software itself and its impact on users. Therefore, the author of this paper considers from the perspective of users to supplement Snapchats use and protection of user privacy. In addition, this paper discusses Snapchats protection of user privacy and the innovation of its functions, and compares it with Chinese social media, which puts forward more possibilities for the development of social media.