Balancing news? Framing of threat and efficacy in leading Pakistani newspapers’ coverage of climate change

Abstract

The study in hand quantitatively content analyzes the news frames in the leading Pakistani Urdu language and English language newspapers for 3 years. The study contributes to the theory of framing and the extended parallel process model. English language newspapers in comparison to Urdu language dailies in Pakistan had somewhat responsibly communicated the risk of climate change by covering both the effects of climate change and the climate efficacy.