Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-07-27 DOI:10.1080/1051712x.2024.2380682

Selina L. Berger, Lars Meyer-Waarden, Marc Kuhn, Andrea Hanisch

引用次数: 0

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驾驭未知水域：洞察 B2B 移动生态系统中的转型营销

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities