Advances in B2B Co-Branding: A Systematic Literature Review

IF 2 4区 管理学 Q3 BUSINESS
Fernanda Muniz Junqueira Ottoni, Karim Marini Thomé, Rafael Barreiros Porto
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B2B 联合品牌的进展:系统性文献综述
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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