In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge

IF 2.5 4区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Computer Information Systems Pub Date : 2024-07-23 DOI:10.1080/08874417.2024.2382223

Devika Vashisht

引用次数: 0

Abstract

This experimental research examines the effect of brand placement (prominent or subtle) and use of technology (2D or head-mounted-display (HMD) VR) in in-game advertising (IGA) on brand recall and ...

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游戏内广告：虚拟现实和说服知识的作用

本实验研究探讨了游戏广告（IGA）中的品牌植入（显眼或隐蔽）和技术使用（2D 或头戴式显示器（HMD）VR）对品牌回忆和...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Computer Information Systems COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.80

自引率

7.10%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Computer Information Systems (JCIS) aims to publish manuscripts that explore information systems and technology research and thus develop computer information systems globally. We encourage manuscripts that cover the following topic areas: -Analytics, Business Intelligence, Decision Support Systems in Computer Information Systems - Mobile Technology, Mobile Applications - Human-Computer Interaction - Information and/or Technology Management, Organizational Behavior & Culture - Data Management, Data Mining, Database Design and Development - E-Commerce Technology and Issues in computer information systems - Computer systems enterprise architecture, enterprise resource planning - Ethical and Legal Issues of IT - Health Informatics - Information Assurance and Security--Cyber Security, Cyber Forensics - IT Project Management - Knowledge Management in computer information systems - Networks and/or Telecommunications - Systems Analysis, Design, and/or Implementation - Web Programming and Development - Curriculum Issues, Instructional Issues, Capstone Courses, Specialized Curriculum Accreditation - E-Learning Technologies, Analytics, Future