The Buzz of Brisbane 2032: Themes of Online and Social Media Olympic Sentiment

IF 3.2 1区 文学 Q1 COMMUNICATION
Peter English, David Fleischman, Rory Mulcahy, Lenny Vance, Aaron Tham, Merryn Sherwood
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引用次数: 0

Abstract

Brisbane will stage a more regionally focused Olympics and Paralympics in 2032 when it follows in the footsteps of a series of mega-city hosts. In this new environment, in which there are challenges finding nations willing even to bid for the event, it is important to understand how sentiment is expressed towards this Games edition, which is being promoted as delivering a sustainable legacy while experiencing different demands, levels of buzz, and risks than previous hosts. This study examines audience emotions towards Brisbane 2032 across 60,929 messages and posts from Facebook, Twitter, Reddit and online media articles between 2021 and 2023. The results highlight positive sentiment overall and outline key themes that the community perceive to be important. However, the findings also indicate early concerns and levels of anxiety towards elements of the Games. The multi-layered analytical approach of this study ensures it progresses beyond general judgements on positive and negative sentiment, providing a more nuanced understanding of emotions towards Brisbane 2032.
布里斯班 2032 的喧嚣:网络和社交媒体的奥运情绪主题
布里斯班将于 2032 年举办一届更加注重地区性的奥运会和残奥会,届时它将追随一系列特大城市主办方的脚步。在这种新环境下,要找到愿意申办奥运会的国家都是一种挑战,因此了解人们对这届奥运会的情感表达就显得尤为重要,因为这届奥运会在被宣传为提供可持续遗产的同时,也经历着与以往主办城市不同的需求、热闹程度和风险。本研究通过 2021 年至 2023 年间 Facebook、Twitter、Reddit 和网络媒体文章中的 60929 条信息和帖子,研究了受众对 2032 年布里斯班奥运会的情感。研究结果凸显了整体的积极情绪,并概述了社区认为重要的关键主题。然而,研究结果也表明了人们对奥运会的早期担忧和焦虑程度。本研究的多层分析方法确保其超越了对积极和消极情绪的一般判断,提供了对布里斯班 2032 年情感的更细致入微的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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