Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace

IF 7.1 3区管理学 Q1 BUSINESS

Electronic Markets Pub Date : 2024-07-18 DOI:10.1007/s12525-024-00720-4

Christian Zeiß, Myriam Schaschek, Lisa Straub, Christoph Tomitza, Axel Winkelmann

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引用次数: 0

Abstract

After the initial surge in decentralized finance, widespread public adoption did not materialize. A predominant portion of the populace harbors distrust towards the crypto asset market. Conversely, banks, serving as intermediaries in financial management, enjoy heightened trust. The contemporary development within the banking sector indicates an inclination towards integrating into the crypto asset market. This integration results in new business models for banking institutions and emergent opportunities for their clientele. Prior research addresses perceptions surrounding cryptocurrencies. The present research augments this field by investigating the acceptance of crypto assets. Specifically, we conducted an empirical user study to analyze investing behaviors. By adapting the theoretical framework of the technology acceptance model to the unique characteristics of crypto assets, we highlight acceptance drivers. Notable variances in awareness of crypto assets affect investment decisions. The findings of this study contribute to social welfare by identifying impediments to sustainable investment practices. Additionally, these insights facilitate a more sophisticated comprehension of strategic alternatives available to banking institutions.

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银行对加密资产生态系统的再中介：关于民众接受驱动因素的实证研究

在去中心化金融兴起之初，公众并未广泛采用。大部分民众对加密资产市场持有不信任感。与此相反，银行作为金融管理的中介，却享有更高的信任度。当代银行业的发展表明，人们倾向于融入加密资产市场。这种融合为银行机构带来了新的业务模式，也为其客户带来了新的机遇。先前的研究涉及对加密货币的看法。本研究通过调查人们对加密资产的接受程度来充实这一领域。具体来说，我们开展了一项实证用户研究，以分析投资行为。通过调整技术接受模型的理论框架以适应加密资产的独特性，我们强调了接受的驱动因素。对加密资产认识的显著差异会影响投资决策。本研究的结论通过识别可持续投资实践的障碍，为社会福利做出了贡献。此外，这些见解还有助于更深入地理解银行机构的战略选择。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Electronic Markets Multiple-

CiteScore

14.80

自引率

15.30%

发文量

期刊介绍： Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.