{"title":"Coping strategies for serial service failures in peer-to-peer sharing services: the power of empathic communication","authors":"Sooyun Kim, Sunmee Choi, Rohit Verma","doi":"10.1007/s11628-024-00568-w","DOIUrl":null,"url":null,"abstract":"<p>Peer-to-peer (P2P) sharing services experience failures, caused by customers or peer service providers (PSPs). When failures recur, PSPs’ response to the first failure shapes subsequent customer reactions. This study examines scenarios where the initial failure is caused by the customer, and the subsequent failure is attributed to the PSP. How the PSP’s empathetic responses to the initial failure influences customer reactions during the subsequent failures was examined. Results show that PSP’s empathic communication during the first failure reduces customers’ negative emotions and may or may not foster a more lenient attitude toward the second failure, depending on the response type. Specifically, empathy positively impacts satisfaction and intent for positive review score but not for sharing negative reviews.</p>","PeriodicalId":51576,"journal":{"name":"Service Business","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Service Business","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11628-024-00568-w","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Peer-to-peer (P2P) sharing services experience failures, caused by customers or peer service providers (PSPs). When failures recur, PSPs’ response to the first failure shapes subsequent customer reactions. This study examines scenarios where the initial failure is caused by the customer, and the subsequent failure is attributed to the PSP. How the PSP’s empathetic responses to the initial failure influences customer reactions during the subsequent failures was examined. Results show that PSP’s empathic communication during the first failure reduces customers’ negative emotions and may or may not foster a more lenient attitude toward the second failure, depending on the response type. Specifically, empathy positively impacts satisfaction and intent for positive review score but not for sharing negative reviews.
期刊介绍:
The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.