Coping strategies for serial service failures in peer-to-peer sharing services: the power of empathic communication

IF 4.4 3区 管理学 Q2 BUSINESS
Sooyun Kim, Sunmee Choi, Rohit Verma
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引用次数: 0

Abstract

Peer-to-peer (P2P) sharing services experience failures, caused by customers or peer service providers (PSPs). When failures recur, PSPs’ response to the first failure shapes subsequent customer reactions. This study examines scenarios where the initial failure is caused by the customer, and the subsequent failure is attributed to the PSP. How the PSP’s empathetic responses to the initial failure influences customer reactions during the subsequent failures was examined. Results show that PSP’s empathic communication during the first failure reduces customers’ negative emotions and may or may not foster a more lenient attitude toward the second failure, depending on the response type. Specifically, empathy positively impacts satisfaction and intent for positive review score but not for sharing negative reviews.

Abstract Image

点对点共享服务中连续服务故障的应对策略:移情交流的力量
点对点(P2P)共享服务会出现由客户或点对点服务提供商(PSP)造成的故障。当故障再次发生时,PSP 对第一次故障的反应会影响客户随后的反应。本研究探讨了初始故障由客户造成,而后续故障归咎于 PSP 的情况。研究了 PSP 对首次故障的同理心反应如何影响客户对后续故障的反应。结果表明,PSP 在第一次故障中的移情沟通会减少客户的负面情绪,并可能促进或不促进客户对第二次故障采取更宽松的态度,这取决于回应类型。具体而言,移情对正面评论得分的满意度和意向有积极影响,但对负面评论的分享没有影响。
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来源期刊
Service Business
Service Business Multiple-
CiteScore
9.10
自引率
18.60%
发文量
39
期刊介绍: The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.
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