Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2024-07-17 DOI:10.1080/1528008x.2024.2364630

Raouf Ahmad Rather, Shakeel Ul Rehman, Shakir Hussain Parrey, Rafia Gulzar, Amir Zaib Abbasi

引用次数: 0

Abstract

Social media considerably impacts how customers attain information and share their experiences or choose their services/products including hotel brands. Based on this significance, we test a theore...

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客户是否通过社交媒体互动促进参与？作为调节因素的品牌知名度

社交媒体在很大程度上影响着客户获取信息、分享经验或选择服务/产品（包括酒店品牌）的方式。基于这一意义，我们测试了一种理论，即...

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism