Use of Social Media Support Groups to Bolster Recruitment of Hard-to-Reach Populations

Abstract

Research within social media is becoming more prevalent in the current climate of the digital era. However, there is little known about the use of Facebook support groups to recruit hard-to-reach populations like parents of children and youth with special health care needs. This paper reports on a recruitment strategy targeted at Facebook support groups and offers practical guidance for future research based on lessons learned. Recruitment through social media provides increased flexibility and accessibility at little to no cost, but careful consideration should be given to unique ethical requirements and challenges that may arise.