Collaboration to distribute MH-themed coffee sleeves in Indiana

Abstract

The Indianapolis Colts and the mental health awareness organization, Kicking The Stigma, last week announced a statewide collaboration with the American Foundation for Suicide Prevention (AFSP) Indiana to provide free coffee cup sleeves to coffee shops across Indiana that promote mental health awareness. The partnership, set to launch for September's Suicide Prevention Month and October's World Mental Health Day, will raise awareness about mental health and aim to normalize these conversations. “AFSP Indiana has been a leader in this space, promoting conversations about mental health and suicide prevention and we are excited to see how we can impact Hoosiers together through this effort,” said Kalen Jackson, the Colts' vice chair and owner. This fall, Kicking The Stigma and AFSP Indiana will disseminate 75,000 coffee sleeves to local coffee shops throughout Indiana. There are two sleeve designs created in collaboration with Kicking The Stigma, AFSP Indiana and Scott Soltys-Curry of Indianapolis Coffee Guide. A full list of participating coffee shops will be available prior to the launch on Sept. 1.