{"title":"Choose a Team, not a Firm","authors":"Scott Lerman","doi":"10.1111/drev.12402","DOIUrl":null,"url":null,"abstract":"<p>The final choice of partner should be centered on evaluating how well they understand what you need to accomplish, the approach they recommend to achieve your goals, and a true sense of what will it be like to work with them.”</p><p>— <i>CEO, global brand consultancy</i></p><p>As companies seek consultancies to help them create and evolve their brands, how do they choose the right partner? An industry insider shares his expertise about the process.</p>","PeriodicalId":87242,"journal":{"name":"Design management review","volume":"35 3","pages":"30-36"},"PeriodicalIF":0.0000,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design management review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/drev.12402","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The final choice of partner should be centered on evaluating how well they understand what you need to accomplish, the approach they recommend to achieve your goals, and a true sense of what will it be like to work with them.”
— CEO, global brand consultancy
As companies seek consultancies to help them create and evolve their brands, how do they choose the right partner? An industry insider shares his expertise about the process.
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