To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding

IF 3.4 3区计算机科学 Q2 COMPUTER SCIENCE, CYBERNETICS

International Journal of Human-Computer Interaction Pub Date : 2024-06-25 DOI:10.1080/10447318.2024.2368974

Lijuan Luo, Shen Hanyi, Yujie Zheng, Yufei Yuan

引用次数: 0

Abstract

Live streaming has been increasingly popular worldwide, with gift-giving emerging as a pivotal revenue stream for many streamers. While prior research has delved into the influence of streamers’ em...

查看原文本刊更多论文

送礼与否：从社会影响和群居的角度理解直播平台上的送礼行为

流媒体直播在全球范围内越来越受欢迎，送礼成为许多流媒体直播者的重要收入来源。虽然先前的研究已经深入探讨了流媒体的影响，但这些研究并不全面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Human-Computer Interaction 工程技术-计算机：控制论

CiteScore

9.00

自引率

21.30%

发文量

347

审稿时长

2 months

期刊介绍： The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing. It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.