АВТОМАТИЗАЦІЯ МАРКЕТИНГУ: ЕФЕКТИВНІСТЬ ВИКОРИСТАННЯ CRM- СИСТЕМ ТА МАРКЕТИНГОВИХ ПЛАТФОРМ ДЛЯ МАЛОГО ТА СЕРЕДНЬОГО БІЗНЕСУ

Abstract

(SMBs). Through automation, these businesses can streamline marketing processes, optimize resource allocation, and enhance customer engagement. CRM systems enable SMBs to gain deeper insights into customer behavior, facilitating personalized communication and tailored marketing strategies. Moreover, the study underscores the critical role of automation in improving the overall competitiveness of SMBs. By automating marketing processes, businesses can achieve greater efficiency, reduce costs