Sustaining Family Business: Unveiling the Resilience of Majuli Potters in Assam, India

Dashimti Marwein, Sita Vanka
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Abstract

The Kumars of Salmora village in the south-eastern part of Majuli, Assam, India, are an example of a family managed business of handcrafting river clay pots. Salmora became the Kumhar village as a result of clay, which became the primary reason for the settlement of potters in the area. The hand-beaten pottery is a cottage industry of Majuli and has been passed down through generations. Currently, the policy restrictions and the dying art form have made people think about how to sustain the handicraft, their livelihoods woven around this art form, and continue their passion/skill in the given challenging situation. This makes it interesting to adopt the case research method to examine the struggle of small businesses to sustain their livelihoods, on the one hand, and the limited alternative sources of livelihood, on the other hand, thus making the survival and sustenance of the family business a challenge, where pottery was their family business for generations. The case discussion revolves around the problems, concerns and causes for the deterioration of the art forms and highlights the issues and challenges. It contributes to the resources in the emerging family business management literature and also the family businesses to strategise in similar contexts.
维持家族企业:揭示印度阿萨姆邦马朱利陶工的复原力
印度阿萨姆邦马朱利东南部萨尔莫拉村的库马尔人是手工制作河泥壶的家族企业的典范。萨尔莫拉村之所以成为库马尔村,主要是因为粘土,这也是陶工在该地区定居的主要原因。手打陶器是马朱利的家庭手工业,世代相传。目前,政策限制和濒临消亡的艺术形式让人们思考如何在充满挑战的情况下维持手工艺和围绕这种艺术形式编织的生计,并延续他们的热情/技能。因此,采用个案研究的方法,一方面考察小企业为维持生计所做的努力,另一方面考察有限的替代生计来源,从而使世代以制陶为生的家族企业的生存和发展面临挑战。案例讨论围绕艺术形式退化的问题、担忧和原因展开,并突出了问题和挑战。它为新兴的家族企业管理文献提供了资源,也为家族企业在类似情况下制定战略提供了参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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