Investigating Consumers’ Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2024-07-11 DOI:10.1080/15332861.2024.2375966

Khoi Minh Nguyen, Ngan Thanh Nguyen, Nhu Thi Quynh Ngo, Ngoc Thi Hong Tran, Hien Thi Thu Nguyen

引用次数: 0

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调查消费者对短视频平台上基于人工智能的内容推荐的购买抵制行为：贪婪和偏见推荐研究

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.