Marketing Strategies of Teacher Exchange in University Internationalization

Abstract

In the process of university internationalization, the teacher exchange is inevitable and of great significance. This paper reveals the importance of teacher mobility from the perspective of some representatives of higher education institutions who participated in a qualitative research study. Answers were collected from 30 respondents from 14 countries, who are teachers with experience and practice. The results reveal that teacher exchange is among the top five strategies of universities in their international activity. Finally, some conclusions are drawn regarding the successful experience and activities for teacher exchange proposed.