A study of the Performance of Haier Smart under Digital Transformation

Yuchao Zhang
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Abstract

In recent years, the digital boom has continued to hit, and global scientific and technological innovation has been unprecedentedly intensive and active. On the cusp of this 5G trend, emerging technologies such as artificial intelligence, cloud sharing, and big data are emerging in an endless stream, constantly impacting traditional technologies and the real economy. The fourth industrial revolution has quietly penetrated into every corner of society. Both people's lives and the economic environment have been unprecedentedly affected. As an important pillar industry in the national economic construction, how to meet the digital transformation, seize the opportunity of digital transformation, enhance product value, and create new quality productivity has become particularly important. This paper takes digital transformation as the starting point, explores the motivation and path of Haier's digital transformation in the past ten years, and evaluates its performance. The study found that Haier Smart Home's digital transformation has improved the long-term performance of enterprises; the first enlightenment is to accelerate the transformation and upgrading and improve the degree of digital attention ; second, adhere to innovation-driven, enhance digital R & D sales; third, create a digital platform to enhance the user's personalized experience. It is expected that the research in this paper can provide some reference for the digital transformation of other household appliance enterprises and bring some help to the digitization of China's household appliance manufacturing industry.
数字化转型下的海尔智能绩效研究
近年来,数字化热潮持续袭来,全球科技创新空前密集和活跃。在这股5G潮流的风口浪尖上,人工智能、云共享、大数据等新兴技术层出不穷,不断冲击着传统技术和实体经济。第四次工业革命已悄然渗透到社会的各个角落。无论是人们的生活,还是经济环境,都受到了前所未有的影响。作为国民经济建设的重要支柱产业,如何迎接数字化转型,抓住数字化转型机遇,提升产品价值,创造新的优质生产力,变得尤为重要。本文以数字化转型为切入点,探究海尔十年来数字化转型的动因和路径,并对其绩效进行评估。研究发现,海尔智能家居的数字化转型提升了企业的长期绩效;启示一是加快转型升级,提高数字化关注度;二是坚持创新驱动,提升数字化研发销售;三是打造数字化平台,提升用户个性化体验。希望本文的研究能为其他家电企业的数字化转型提供一些参考,为我国家电制造业的数字化发展带来一些帮助。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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