Decoding tourist perceptions and behavioral intentions to use electric vehicles for sustainable tourism with the lens of technology continuance theory

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2024-07-17 DOI:10.1108/ijtc-01-2024-0033

Prakhar Prakhar, Rachana Jaiswal, Shashank Gupta, Shiv Kumar Gupta

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Abstract

Purpose This study aims to explore tourist perceptions and behaviors toward electric vehicles (EVs) in the Delhi National Capital Region using the technology continuance theory. Design/methodology/approach An online survey involving 226 respondents uses structural equation modeling to analyze correlations among factors, including perceived enjoyment, facilitating conditions, ease of use, satisfaction, cost, image and performance. Findings This study reveals that enhancing perceived enjoyment and facilitating conditions can improve the user-friendliness of EVs. Additionally, reducing perceived cost, enhancing image and improving perceived performance can increase the perceived usefulness of EVs. Perceived ease of use strongly influences user satisfaction, while perceived usefulness and satisfaction positively impact users’ attitudes and intentions to use EVs. Although factors such as experience, environmental consciousness, age and gender influence perceptions, focusing on enjoyment, facilitating conditions, cost, image and performance can significantly enhance user satisfaction and intention to use EVs. Research limitations/implications The findings underscore several actionable recommendations for businesses and policymakers to boost EV adoption at tourist destinations. The potential benefits of EV adoption, such as improved environmental sustainability, enhanced technological image and increased tourist satisfaction, can serve as a source of inspiration and motivation. Enhancing user experience by prioritizing comfort and convenience in EV design is crucial. Addressing cost concerns through incentives and cost-effective pricing strategies can make EVs more appealing. Marketing campaigns highlighting environmental benefits and technological advancements can improve EV image and performance perception. Prioritizing tourists’ satisfaction and support services is essential, along with educational campaigns to increase awareness. Infrastructure development, including expanding charging networks, and supportive policies like tax incentives, can further encourage EVs adoption, accelerating the transition to sustainable transportation. Originality/value This research contributes to understanding tourist perspectives on EV adoption within the context of sustainable tourism and technology adoption.

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以技术持续理论为视角，解码游客对使用电动汽车促进可持续旅游业的看法和行为意向

本研究旨在利用技术连续性理论探讨德里国家首都地区游客对电动汽车（EV）的看法和行为。设计/方法/途径一项有 226 名受访者参与的在线调查使用结构方程模型分析了各因素之间的相关性，包括感知到的乐趣、便利条件、易用性、满意度、成本、形象和性能。研究结果本研究揭示，提高感知到的乐趣和便利条件可以改善电动汽车的用户友好性。此外，降低感知成本、提升形象和改善感知性能可提高电动汽车的感知有用性。易用性感知对用户满意度有很大影响，而有用性感知和满意度感知对用户使用电动汽车的态度和意愿有积极影响。尽管经验、环保意识、年龄和性别等因素会影响用户的感知，但关注乐趣、便利条件、成本、形象和性能可以显著提高用户的满意度和使用电动汽车的意愿。采用电动汽车的潜在益处，如改善环境可持续性、提升技术形象和提高游客满意度等，可以作为灵感和动力的来源。通过优先考虑电动汽车设计的舒适性和便利性来提升用户体验至关重要。通过激励措施和具有成本效益的定价策略来解决成本问题，可以使电动汽车更具吸引力。突出环境效益和技术进步的营销活动可以改善电动汽车的形象和性能认知。优先考虑游客的满意度和支持服务，同时开展教育活动以提高人们的认识，这一点至关重要。包括扩大充电网络在内的基础设施建设以及税收激励等支持性政策可以进一步鼓励电动汽车的采用，加快向可持续交通的过渡。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.

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