Beyond surface: Chinese youth's digital reading motivation explored via laddering and the interpretative structural modeling method (ISM)

IF 2.4 3区 管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
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引用次数: 0

Abstract

Meeting young people's needs for digital reading is key to the continued growth of the digital reading market, so it is very important to discuss young people's motivations for digital reading. However, the traditional information behavior model lacks the power to explain the structural relationship between the different motivations of young people to use digital reading and to rank the importance of the motivations. The study uses the laddering method and interpretative structural modeling method (ISM) to explore the motivations of Chinese youth groups to use digital reading media. The laddering method and ISM can effectively reveal the main motivations of young people to use digital reading, and the structural relationship and action path between the motivations. The results show that youth groups choose digital reading mainly to satisfy emotional value, convenience and good experience. The study also provides optimization recommendations for promoting digital reading.

超越表面:通过阶梯和解释性结构建模法(ISM)探索中国青少年的数字阅读动机
满足年轻人的数字阅读需求是数字阅读市场持续发展的关键,因此讨论年轻人的数字阅读动机非常重要。然而,传统的信息行为模型缺乏对青少年使用数字阅读的不同动机之间结构关系的解释力,也缺乏对不同动机重要性排序的解释力。本研究采用阶梯法和解释性结构模型法(ISM)来探讨中国青少年群体使用数字阅读媒体的动机。阶梯法和解释结构模型法能够有效揭示青少年群体使用数字阅读的主要动机,以及动机之间的结构关系和作用路径。研究结果表明,青少年群体选择数字阅读主要是为了满足情感价值、便捷性和良好体验。研究还为推广数字阅读提供了优化建议。
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来源期刊
Library & Information Science Research
Library & Information Science Research INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
4.60
自引率
6.90%
发文量
51
期刊介绍: Library & Information Science Research, a cross-disciplinary and refereed journal, focuses on the research process in library and information science as well as research findings and, where applicable, their practical applications and significance. All papers are subject to a double-blind reviewing process.
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