Clicks and tricks: The dark art of online persuasion

IF 6.3 2区 心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY
Patrick Fagan
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引用次数: 0

Abstract

Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel, Entangle, Seduce). Elsewhere, psychological principles like negativity bias, the curiosity gap, and fluency are exploited to make social content viral, while more covert tactics including astroturfing, meta-nudging, and inoculation are used to manufacture consensus. The power of these techniques is set to increase in line with technological advances such as predictive algorithms, generative AI, and virtual reality. Digital nudges can be used for altruistic purposes including protection against manipulation, but behavioural interventions have mixed effects at best.

点击和技巧网络说服的黑暗艺术
互联网用户充斥着各种劝诱尝试,包括默认、摩擦和强化等数字劝诱。当这些劝诱无法做到透明、可选和有益时,它们就会变成 "黑暗模式",在这里被归类为首字母缩写词FORCES(Frame、Obstruct、Ruse、Compel、Entangle、Seduce)。在其他方面,负面偏差、好奇心差距和流畅性等心理学原理被用来使社交内容病毒化,而更隐蔽的策略,包括天马行空、元诱导和接种,则被用来制造共识。随着预测算法、生成式人工智能和虚拟现实等技术的发展,这些技术的威力必将越来越大。数字提示可用于利他目的,包括保护人们免受操纵,但行为干预的效果充其量也是好坏参半。
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来源期刊
Current Opinion in Psychology
Current Opinion in Psychology PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
12.10
自引率
3.40%
发文量
293
审稿时长
53 days
期刊介绍: Current Opinion in Psychology is part of the Current Opinion and Research (CO+RE) suite of journals and is a companion to the primary research, open access journal, Current Research in Ecological and Social Psychology. CO+RE journals leverage the Current Opinion legacy of editorial excellence, high-impact, and global reach to ensure they are a widely-read resource that is integral to scientists' workflows. Current Opinion in Psychology is divided into themed sections, some of which may be reviewed on an annual basis if appropriate. The amount of space devoted to each section is related to its importance. The topics covered will include: * Biological psychology * Clinical psychology * Cognitive psychology * Community psychology * Comparative psychology * Developmental psychology * Educational psychology * Environmental psychology * Evolutionary psychology * Health psychology * Neuropsychology * Personality psychology * Social psychology
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