Correction to “The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study”

Abstract

Two of the names at the moment are written wrongly: Lauryas Jakutis, Dominika Venciute. Instead, they should be Laurynas Jakutis, and Dominyka Venciute. To be more specific, there is a letter N missing in the name Laurynas (right now it says Lauynas), and there should be the letter Y instead of I in the name Dominyka (now it says Dominika).

All the other names are written in a correct way.

We apologize for this error.